Optimising your website to attract more search engine traffic is one of the best long-term marketing strategies you can use to grow your business.
In fact, if you get it right, you can easily outrank your competition and show up in the top spots, gaining instant trust from your potential customers.
Websites that rank at the top of Google are more trusted because Google has placed their trust in your website, and your customers relate to their recommendations to assume you’re trustworthy and able to solve the problems that they’re having.
If you’re wanting to rank your business website higher in Google, there are 7 quick tips you can implement to help you achieve higher rankings.
If you want to show up at the top of Google’s search results, you’re going to need to make sure that you’re actually targeting the keywords that your potential customers are using when they’re searching for solutions to the problems that they are having.
The biggest ranking factor that Google uses to determine where you show up in the search results is your use of keywords. By placing them in your page’s title, and sprinkled throughout the content of the page, you’re alerting Google to what your page is about.
You don’t just want to use the main keywords your customers are using to search, though. You also need to sprinkle in related keywords and other phrases that the search visitor may be using to find your pages.
Behind keywords, Google also uses the amount (and quality) of the links pointing to your website to determine how trustworthy you are, and how highly you should rank in their search results. In general, the website with the most links wins the highest rankings.
Now, Google’s ranking algorithm is actually a lot more involved than that, but you can liken their ranking process to a political election. When you have multiple high-authority figures pledging their vote for a candidate, you can assume that candidate is trustworthy.
Likewise, when a huge number of “smaller” people vote for the candidate, their trustworthiness goes up. Ranking in Google’s search results works exactly the same way. You want to obtain a mix of high-authority votes, as well as a larger number of votes from the “smaller” people in your community.
While meta descriptions may not help you rank higher, they are going to help you become more visible and suck in more of the search engine traffic.
When a visitor sees your meta description and it is related to the keywords they are searching for, they are going to be more inclined to click on your search result, so you have a chance to convert them into a customer.
Other search engines do still utilise meta descriptions to determine what your web page is about, so utilizing them properly is an easy, quick win that will help you get more search engine traffic.
Google is placing more emphasis on websites that are mobile responsive and can be seamlessly displayed across multiple different devices. To make sure you cater to your audience and whatever device they may be using to browse your website, you need to ensure that your code is mobile responsive.
As Google’s algorithms continue to evolve and mobile usage continues to increase, they are going to begin limiting the visibility of websites that cannot be displayed properly on different sized screens, operating systems, and devices.
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