Why your new website isn't on google straight away
Sunday, March 03, 2013
| Eva Pettifor |
When I launch a client's new website I often get asked why the website is not listed on google yet.
Quick summary of how google works
The life span of a Google search is less then 1/2 second, and
involves quite a few steps before you see the listing of results. To
understand how google will find your website, its helpful to understand
how google works generally. This short video supplied by google explains
it very well and can help you with adding search engine friendly
content to your website. I've summarised below how this can apply to
your website. Here's how it all works:
How does this help you?
I will summarise the main tips from the video above and explain this a little more:
- When you do a google search, you are searching google's index of the web, not the web itself
are already on the web with your brand new website but you now have to
get into google's index (which is why your site isn't visible in google
- Google needs to find your website with software called 'spiders'
these spiders need to find your website first to include it in the
index... the spiders crawl the web (billions of pages) periodically
looking for new websites, this happens automatically and you don't need
to submit your site to google. It doesn't happen instantly though, it
may take a little while for google to find you...
- The spiders use various methods find, index and rank your website
many factors, your website needs to have good quality contruction, have
relevant content that contains your key words in a manner that reads
well for humans (not simply listing keywords on a page) and preferably
other (good quality) pages linking to your website. An important factor
is the content/text you include in your web pages - if you don't include
the key words, the spiders won't think your website is important for
that particular key word. To find out if your website is in the index
yet, go to the google searchbox and type: site:darwinwebdesign.com.au
(replacing darwinwebdesign.com.au with your own URL)
- Once you are in the index, Google uses over 200 queries to decide exactly where a website ranks
article is just an overview so if you want to know the science behind
the google page ranking system there are many books and websites that
would explain this in more detail. It is a very complicated algorithm
that google themselves do not even reveal to us...
Quality website content:
I have taken the following quote directly from google's website:
high-quality content on your pages, especially your homepage. This is
the single most important thing to do. If your pages contain useful
information, their content will attract many visitors and entice
webmasters to link to your site. In creating a helpful, information-rich
site, write pages that clearly and accurately describe your topic.
Think about the words users would type to find your pages and include
those words on your site."