How can I make my website easy to navigate?

Eva Pettifor


June 2016


There's a lot of talk about search engine friendly websites but your website should be human friendly too!

If you are planning a new website or expanding an existing one, it's important to keep your page menu very simple so visitors don't become overwhelmed and leave your site.

1. Keep top level pages to a minimum

A typical business website with a good menu structure (sitemap) might have a page structure like the following :

Home (this should always the first link)About Us Company HistoryOur TeamServices (or products)Service (or product) 1Service (or product) 2Service (or product) 3etcExtra top level pages here might be Testimonials, FAQ's, Blog, Gallery etcContact Us (this should always be the last link)

Notice how the top level pages are kept to a minimum, there are only 5 main pages with this example: (Home, About Us, Services, (Extra Page), Contact Us) with the additional pages set up as child pages or as a sub-menu which typically might dropdown when you hover over the top level link. This keeps the pages nice and compact, well categorised and easy to navigate. Of course depending on the type of business and size of website, the menu pages may differ in their naming from my example above. Generally the Home page is always first and the Contact Us page is last, with the customised page menu items sitting in between.

Don't try and be 'different'

The navigational structure of your website isn't the place to be too quirky. Your customers want to find info fast, they don't want to work and will look elsewhere if the info is not in a standard format which they are accustomed to. You may think it's cool but it will only be annoying to every one else.

2. Don't have too many sub-menus

My example above demonstrates a menu that has one set of sub-pages (ie a 2 level navigation). If the website is particularly large, it may be justifiable to have 3 levels but most don't need it. Don't go crazy and have sub, sub, sub, sub pages... this will drive you mad (from a maintenance perspective) and your audience will go elsewhere.

3. Consolidate

If you you have too many pages, review their content and try and merge pages together. For example, your one paragraph 'mission statement' most likely doesn't justify a separate page and could easily sit nicely on your 'About Us' page. Your website visitors will appreciate you saving them the mouse clicks too!

4. Web page or module?

A lot of web content can be built within modules that can handle unlimited content, can categorise the content nicely and perhaps even automatically archive the pages. The most common examples may include blogs, news listings, galleries, custom catalogues, FAQ's and more. These modules are technically web pages when you view them, but are built into the system to make it easy to manage and more importantly easy to navigate.

Not sure how to structure your page menu?

For my new and existing clients who aren't sure or would like me to provide a recommended sitemap for your website, please contact me or comment below and I'll look at your website. For any general enquiries, please use my comment section below and I'd be happy to help.

Eva Pettifor

Founder and project manager at Darwin Web


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